My GOYA Life Masterplan


“my goya life masterplan”

This course, this series of lessons, has been developed as a gift for the other 7 billion of us on this planet. 

After 30+ years of consuming and completing personal development programs, courses and books, I wanted to create something that was practical, could be done in minutes and addressed life challenges we face on a regular basis. 

After searching for a course such as this and not being able to find it, I created it as a gift for my fellow human beings. 

Complete at your own pace, no rules, no reporting, just grow.


Available in both Video and Audio.

About Bruce Hultgren

Founder of The GOYA Life


A very unique human being, with a vast array of experiences and one heck of a story so far.


From being bullied during his educational years to the point of seriously considering suicide at the age of 17. He found his sanctuary in basketball, he eventually grew physically and played in Australia’s Professional League – The NBL (National Basketball League) for a period of 8 years.

He developed a systemised basketball program for kids and as he funnily tells the story, took it to America where this Aussie white guy was teaching American kids how to play basketball.


While living in America he also launched his PocketAngels business. This was developed following the tragic loss of his eldest sister in a plane crash. Expansion was fast and hundreds of thousands of PocketAngels found their way into over 150 retail outlets up and down the West Coast of the USA. There was also tens of thousands of PocketAngels that made their way to war zones through support efforts in the USA for the troops.


Upon returning back to Australia, Bruce and his family got a rescue dog – and he’s very cute! But after a while, Bruce got concerned about throwing these countless plastic bags into the bin with his dogs waste in them. So he set about fixing this problem. He sourced a dog bag made from cornstarch, it is completely compostable, and he named the business “OH CRAP”.

He branded himself as the Chief Crapologist and to date this business has saved over 12 million plastic bags from landfill and counting….


Enter The GOYA Life…

Forever a sports guy, Bruce’s passion for personal development and wanting to coach and help influence millions, started him on the journey of wanting to develop an App that people could use for their life, away from social media.

GOYA stands for Get Off Your Arse.

and in true Bruce style – it’s funny, so it stuck.

The GOYA Sport App, along with GOYA Connect, GOYA Learn and GOYA Men software and Apps are the result of many years of research, work and programming.

The different software versions and subsequent supporting courses have been developed to help and inspire his fellow human beings.

Bruce experienced first hand what it was like to be a high level athlete and then not be one. Having to learn how to slot back into society and find his purpose.

He quickly realised that there was no support of this kind for the masses, so he basically said “Why Not?” And got to work on developing the

My Sport and Beyond Journey” Program.


The same can be said for

“My GOYA Life Masterplan”



Bruce is NOT a professional psychologist!

Everything in these courses has been written and presented as a gift to fellow human beings.

It is NOT professional advice in any way, shape or form.